NatWest Accelerator & Proctor and Stevenson: Workshop 2

Understanding and growing your customer base

It’s time to stop the guess work when it comes to your customer base. Knowing who you’re talking to and where they operate is crucial when establishing an effective growth strategy.

This practical workshop will help small to medium sized businesses build a focused customer strategy that drives growth and maximises every marketing pound spent.

What you'll learn

Master the essentials of customer targeting and growth:

· Establish your ideal customer profiles: Create detailed ICPs for both B2B and B2C markets using our free template

· Learn how to use audience intelligence: Demographics, firmographics, and behavioural insights that matter

· Discover your most effective platform strategy: Identify where your customers actually spend their time

· Craft your message-market fit: Develop messaging that resonates and converts

· Problem-solution alignment: Connect your offering to real customer pain points

We’ll include time at the end of the session for a Q&A and discussion to share insights and answer any specific questions you may have about your audience / ICP.

See you there!

Disclaimer

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained herein.

During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not wish to be included in the photographs please notify us.

For the avoidance of doubt Royal Bank of Scotland/NatWest Bank/Ulster Bank does not produce the materials for all presentations. This disclaimer applies equally to any materials or presentations produced by a third party.

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