NatWest Accelerator & Proctor and Stevenson: Workshop 4

Targeting the right people at the right time

Stop trying to broadcast to everyone all the time and start genuinely connecting with the right people when they’re in-market.

This session will transform how you approach targeting, helping you reach the perfect customers with the perfect message at exactly the right moment in their buying journey.

What you’ll learn

In this workshop we’ll be covering:

· Strategic foundations: Build on your Ideal Customer Profile to create strategically focused campaigns

· Platform intelligence: Match your content to where your customers actually spend their time

· Buyer journey mapping: Craft different messages for top, middle, and bottom-of-funnel audiences

· Always-on strategy: Stay connected with the 95% of customers who aren't ready to buy today

· AI-powered enhancement: Use artificial intelligence to identify opportunities and enrich customer data for better personalisation and segmentation

We’ll include time at the end of the session for a Q&A and discussion to share insights and answer any specific questions you may have about targeting and messaging.

See you there!

Disclaimer

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained herein.

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