NatWest Entrepreneur Accelerator Series: Understanding your Customer
Date and time
Location
Online event
Part of the NatWest Entrepreneur Accelerator Series. This webinar is designed to help you understand the power of mindset in business.
About this event
Understanding who your customer is vital to ensuring your business operates as efficiently and profitably as possible, but with customer behaviour being so fluid – especially just now - remaining valuable to customers’ needs to be a regular focus.
Join this session as we explore the different ways you can focus on the problem you solve for your customer, ensuring that what you’re investing precious time and resource into is going to keep them coming back, as you adapt with them. We’ll talk about the why’s, the where’s and the how’s of Customer Discovery so that you come away with a solid understanding of what your next steps and techniques will be to continue to serve your customers.
What We'll Cover in this Workshop:
- What is Customer Discovery
- Solving Customer needs creatively
- Customer Personas
- Customer Validation Techniques
- Q&A
About the Speaker:
Stewart Smith is the local enterprise manager for North London. He works with others organisations such as Business & IP Centre Waltham Forest to make sure local businesses thrive. In practical terms this involves helping them to grow through learning, networking and securing funding.
Stewart’s main aim is to support and deliver local events and to assist business development through his customer contacts and professional referrals.
About the NatWest Entrepreneur Accelerator Series:
The BIPC Local Leytonstone is thrilled to present this seven-part series with NatWest Group designed to guide new and small businesses into the NatWest Entrepreneur Accelerator programme.
The NatWest Entrepreneur Accelerator is a six-month programme for entrepreneurs with high growth businesses who are looking to scale up.
You’ve already got traction, and are selling to customers or have gained funding or investment. Now you’re growing your team, may be aiming to expand your reach into new markets, perhaps internationally, seeking further significant investment or scaling your turnover and profitability.
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