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Navigate Promotional Channels | Social media and working with journalists |...

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Location

The Firestation Enterprise Centre (TEN)

2 Salt Lane

Salisbury

SP1 1DU

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

In this heady communication world, the one thing that’s missing is this…BIG PICTURE MARKETING!!


Building a business requires clarity, vision and the ability to deliver. Without a roadmap or guidance though, the process can be overwhelming.




The Signature Marketing Programme is A Unique 9 Step Approach

Join Us for One Session or Learn all Nine

If you want to market your business, you need to roll up your sleeves and put some new tools and techniques into immediate action, we’re putting an end to scare tactics and get rich quick sensationalism, by taking a 360 degree look at business marketing that covers traditional marketing principles, sales navigation, customer care and business understanding.

The full Signature Programme is broken down into nine sessions, delivered over 90 days. You may opt to take one, two or all nine sessions as desired as each is designed to stand alone. That said, you will greatly benefit by taking all sessions to truly revolutionise your marketing activity, but this flexibility allows you to work around knowledge gaps and commitments.

You are encouraged to apply what you learn to YOUR business. It is this practical application that makes The Signature Marketing Programme stand out, as all too often people struggle to apply what’s learned in the classroom to their own business.

Each is held at The Enterprise Network in Salisbury, easily accessible from Dorset, Hampshire or Wiltshire with good road access and local parking. Each is a practical learning, action-packed workshop running for three hours.

Download the full curriculum from our website here or book one, several or all of the sessions here to join like-minded businesses wishing to Get More Customers in 90 days.


Session Topic - Navigate Promotional Channels | Social media and working with journalists

How are you using Social Media, PR and Advertising? Are you aware of all the advertising and PR opportunities out there? Sometimes good old-fashioned marketing tools are useful, like flyers and inserts but are you missing opportunities that could be just as successful? Are you using the right social media channels and what tools and techniques would make life easier?

Finally, let’s look at websites that convert. A site shouldn’t just be pretty; it should be an unpaid salesperson, working 24/7 to build trust, grow your audience and elegantly turn browsers into buyers and raving customers.

Topics include:

  • Social media techniques and tools to use
  • How to write a press release
  • Develop a PR activity plan
  • Working with Journalists
  • Writing Creative Briefs
  • Engaging websites

DATE: WEDNESDAY 10 JULY



This event is for you if...


  • You run your own business and manage your own marketing with no formal training

  • Your role within a business incorporates marketing, but you have no formal training

  • You work in a specific marketing role within a business /charity/not-for-profit organisation with no formal training

  • You have responsibility for a marketing function/team within a business and wish to understand more about how it can best work

  • You are looking to inspire others who have an established business in the B2B or B2C environment


Whether you want to turn a part-time enterprise into a full-time business, grow an existing company, or whether you wish to increase marketing professionalism, this programme will teach you how to:

  • Define your business vision and clarify goals to grow a business that’s 100% aligned with your values

  • Understand and measure your numbers, so to charge what you’re worth, increase profits, and make smarter strategic decisions

  • Increase marketing activity with smarter, more consistent action, with focused, planned, timed routines

  • Build trust and audience engagement whether with new or existing customers

  • Create outstanding customer experiences

  • Craft a unique, persuasive brand with more compelling messages

  • Navigate the complex world of online and offline marketing

  • Learn proven marketing strategies and understand which tools to use

  • Leverage your unique strengths to inspire those you work with

  • Automate processes and heaps more



FAQs

What's included?

  • Refreshments and light bites

  • A workbook which will become your key marketing action plan to implement back in the workplace

What are my transport/parking options for getting to and from the event?

There is a public carpark in Salt Lane or you can use the larger carpark in central Salisbury behind Castle Street

How can I contact the organiser with any questions?

Email us at hello@themarketingmenu.com for any questions

What's the refund policy?

We will refund the full amount if you let us know before 7 days ahead. Regretfully we cannot offer refunds after this time but you are welcome to swap to another date. In which case please email us.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

That's fine

Do I need to bring anything

Nothing bar your enthusiasm although a laptop may be useful

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Date and Time

Location

The Firestation Enterprise Centre (TEN)

2 Salt Lane

Salisbury

SP1 1DU

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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