At the heart of most start-up companies is a great idea, which is often the company’s most valuable asset. But without the protection of a patent or trade mark, those assets are vulnerable.

But what, exactly, can be protected by a trade mark or patent? Understanding and identifying IP can be challenging, but securing IP can be crucial for early-stage businesses looking for funding.

In this virtual event, Appleyard Lees patent attorney Paul Beynon and trade mark attorney Olivia Hamilton will run a mock IP audit, with partner Richard Bray playing the part of a start-up client.

Our fictional start-up company has promising tech and is building a distinctive brand. Its owner is navigating the issues that real-life start-ups face, every day.

Our discussion will include:

Identifying protectable IP | Obtaining patents or trademarks, or registering designs | Common myths and misconceptions about IP | The value of IP | Other legal considerations

Please sign-up for the event in the normal way if you cannot attend but would like to receive a recording post-webinar.

Please note, this event is free to attend but places are limited. Sign up quickly to avoid disappointment.

Useful links

Navigating IP for start-ups: FeTu’s IP journey - Webinar

Jon Fenton, CEO of award winning ‘green’ energy device innovator, FeTu joined Appleyard Lees patent attorney Paul Beynon and solicitor Chris Hoole, to discuss FeTu’s evolution as a start-up. FeTu is an Institute of Physics start-up business award winner and a growing company recognised for pioneering technology.

The entrepreneurial journey of Mags Walker, founder of the fabl and Toolally - The Greenshoots Podcast by Appleyard Lees

Serial entrepreneur Mags Walker joined Appleyard Lees partner and solicitor Chris Hoole to talk about her journey from ‘Big Four’ accountant to owner of two successful start-up businesses.

Someone's copying my invention! What should I do? - Article

What do you do if, before you have obtained a granted patent, a third party starts selling a product that looks like your invention? Is there anything you can do to stop the third party? Does your patent application provide you with any rights before the patent is granted? This article answers these questions.

Find further insight on the IP issues affecting start-ups in our start-up content collection.