NEPIC SME Growth Workshop 2: Market Strategy Development

Before you start to prospect it is imperative you have a clear market strategy developed for your business. This workshop will see participants work through durhamlane’s proven market strategy development template so that they come away with a clear view on where they should be spending their time.

The importance of developing a strategy
To strategise or not to strategise; common pitfalls of not having a market strategy. Why a scattergun approach can work in the short-term but rarely leads to long-term success.

Inside out thinking
Diagnosis of your business and where you can spend your time to be most successful. SWOT analysis. Building a plan.

Blueprinting
Identifying where to focus and why. Creating a blueprint to engage potential customers.

Data & systems
The value of quality data and how to get it. An overview of CRM systems and the importance of maintaining information for sales success.

We will pull the learnings from the session together and will conclude with actions that ensure every participant has the beginnings of a market strategy developed.

At the end of this engaging session, each participant will have a clear idea of where they should be focused and how they can best achieve their goals. They will have a blueprint designed to help them to be successful and will understand the importance of data and maintaining systems to share information and create lasting value within their business.

It is always our aim to make learning fun. Each participant will have had the opportunity to learn in a constructive and empowering environment.