Nesta Spotlight – Social at Scale

Social at scale – the challenge of digital media for the 2014 Commonwealth Games

A sense of community was central to the success of the Olympics, as ubiquitous broadband, mobiles and social media mean audiences are no long just spectators, they are ‘content creators’.

The Olympic Games enjoyed an unprecedented level of attention on social media with tweets numbering 150 million for the duration of the games. How can the Commonwealth Games emulate this success?

This event will look at the challenge of using social technologies to this scale, and explore how 2014 partners are working alongside a new set of ‘content creators’ to best capture the Commonwealth story and ensure a lasting legacy.

Speakers will include:

John Beattie - BBC Scotland

Alex Balfour – Head of Digital Media for the 2012 Olympic Games

Paul Giblin - Digital Media Manager, Glasgow 2014

Fin Wycherley - Supersize Media

Dr Stephen Tagg - Strathclyde Business School

Registration and breakfast will open at 09.30 with presentations starting at 10.00 prompt.

About Nesta Spotlight

Nesta Spotlight is a new series of events in Scotland driven by ideas and technologies. They aim to introduce the tools and concepts that will change how we do things in the next few years. The events aim to bring together the best of business, academia, start-ups, investors and the public sector. We hope you will find these events thought-provoking and will take away these ideas to your company, your clients or a project of your own. If you have an idea for a Nesta Spotlight event then please contact us – Scotland@nesta.org.uk