Neuromarketing Coach Workshop

Neuromarketing Coach is the first academic-level Workshop where participants can learn real and actionable neuromarketing strategies to improve their marketing research.

The Workshop includes:

1) a "Theory" session, where recent scientific discoveries in the fields of neuroscience are "translated" into usable hacks.

2) a "Practice" session, with hands-on tutorials and step-by-step case studies analysis

Some of the Workshop's TOPICS:

- How a brand is perceived, loved, memorized and purchased (PEMD model);

- Sensory marketing : how smell, taste, touch, hearing and sight influence consumers choice;

- Retail triggers that guide consumers behavior;

- How to test commercials and ads with consumer neuroscience;

- How the brain sees a logo;

- How to measure websites usability;

- How neuroscience can help design better products and packaging;

- What makes neuro-marketing different from traditional marketing research;

The ticket also includes:

- An in-depth Guide on "How to measure consumers engagement with biomedical tools (Eyetracking, GSR, Multidense EEG, Face Emotion Recognition tools)"

- A Neuro-Bag, with tools and resources on how to use neuroscience to measure consumers attitudes and implicit behavior.