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Neuromarketing Coach Workshop

Sep

16

Neuromarketing Coach Workshop

by Neuroset ltd

Actions and Detail Panel

Sales Ended

Date and time

Sat, 16 September 2017

09:00 – 18:00 BST

Location

UCL - Institute of Education

20 Bedford Way

London

WC1H 0AL

United Kingdom

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Refund policy

Description

Neuromarketing Coach is the first academic-level Workshop where participants can learn real and actionable neuromarketing strategies to improve their marketing research.

The Workshop includes:

1) a "Theory" session, where recent scientific discoveries in the fields of neuroscience are "translated" into usable hacks.

2) a "Practice" session, with hands-on tutorials and step-by-step case studies analysis

Some of the Workshop's TOPICS:

- How a brand is perceived, loved, memorized and purchased (PEMD model);

- Sensory marketing : how smell, taste, touch, hearing and sight influence consumers choice;

- Retail triggers that guide consumers behavior;

- How to test commercials and ads with consumer neuroscience;

- How the brain sees a logo;

- How to measure websites usability;

- How neuroscience can help design better products and packaging;

- What makes neuro-marketing different from traditional marketing research;

The ticket also includes:

- An in-depth Guide on "How to measure consumers engagement with biomedical tools (Eyetracking, GSR, Multidense EEG, Face Emotion Recognition tools)"

- A Neuro-Bag, with tools and resources on how to use neuroscience to measure consumers attitudes and implicit behavior.


Tags

  • United Kingdom Events
  • Greater London Events
  • Things to do in London
  • London Classes
  • London Business Classes
Event ended

Neuromarketing Coach Workshop


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Neuroset ltd

Event creator

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