Actions and Detail Panel
New business webinar: agency positioning and marketing strategy tips
Thu 1 September 2016, 13:00 – 14:00 BST
Recently delivered for Taan Worldwide (the global network of independent agencies), agency growth expert Karla Morales-Lee is offering a rare opportunity to learn how to effectively market your agency's difference in this one-hour webinar.
Karla has worked with leading agencies around the world to help them differentiate their agency in a sea of sameness. Marketing themselves as 'agency brands', her clients outperform the market when it comes to the winning of new business. Her clients include ID Comms, 101 and Decideware. Karla has spoken on this topic at the global Worldwide Partners Conference, at D&AD festival and at the Soho House Group.
"Due to vast imbalance between supply and demand, clients are more powerful than ever. Today, the agencies that consistently win new business aren't just doing great work, they have spent the time to identify and articulate what makes them different and better and they centre all their communication on owning this space in their target customer's mind. When your business knows the true value it needs to 'sell' to engage potential clients; new business no longer feels like an arduous task."
Karla Morales-Lee, Hunter & Farmer
During this session Karla will cover:
- Examples of agencies that position and market themselves effectively
- How to use positioning theory to stand out in an oversaturated agency market
Frameworks for your agency to build your own effective new business strategy:
- How to position your agency for growth
- How to effectively market your agency
Those that attend the call live will receive a document outlining the 10 key lessons for agency positioning