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NoWFOOD, University of Chester

Parkgate Road

Chester

CH1 4BJ

United Kingdom

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Description

Designed to cover the key areas that an entrepreneur needs to consider when creating and developing a new product. Participants will be able to identify, design and develop new products and concepts that will add to the growth of their business in a cost efficient and effective manner.

Delivered via a combination of worked examples including role play, discussion and instruction. By the end of this workshops participants will understand:

  • How to identify customer needs
  • Product analysis – features, functions and benefits
  • Market size estimation
  • Stage of the market’s development
  • Market behaviour patterns
  • The location of the market
  • The market’s communication routes

The day will conclude with participants taking away copies of all slides and presentation materials, together with templates and worked examples used in the course of this workshop.



Eligibility Criteria

Please note that to attend this event you must be signed up to the ERDF Cheshire & Warrington Business Growth Programme. To find out more about the 12 hours of fully funded support from the progamme and to register please email: businessgrowth@chester.ac.uk or call: 01244 512381

To be eligible to apply for support from the growth programme you must be:

Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%
Local – your business address is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas
B2B – you must be (or plan to be) trading business-to-business and not selling directly to consumers



Parking

If you are planning to drive to this event, please select a parking ticket as well as a general admission ticket in order for our team to provide you with a permit upon arrival.

*Please note: We cannot guarantee parking spaces at the University campus due to limited spaces. We advise you to arrive early on the morning of the workshop.


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Location

NoWFOOD, University of Chester

Parkgate Road

Chester

CH1 4BJ

United Kingdom

View Map

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