San Francisco, California
London, United Kingdom
This workshop aims to help people understand new product marketing and the
importance of spending time and money in this area. For many companies the results
don’t seem to come fast enough but sometimes marketing needs to be a longer-term
strategy. Companies need to learn how to identify, anticipate and satisfy customer needs
Mike White has significant experience of successfully managing new product marketing
projects internationally and in the UK. Mike delivers marketing workshops on behalf of
Birmingham Chamber of Commerce and The Engineering Employers Association, as well
as working with a wide range of companies from various sectors on Marketing Projects.
The day is designed to mix the principles of marketing and practical workshop style
exercises, resulting in the ability to apply various skills in the workplace.
Each delegate will be provided with a series of handouts and templates to support the
presentation material. The one-day workshop is designed to cover key aspects and create
awareness of the tools available to apply an effective new product marketing strategy.