New product/service development & innovation to match customers’ needs

This 3 part FREE workshop series follows marketing related topics for growing businesses.

Product/Service design is a core part of each business where the skills assets and abilities of the firm can create differentiation factors from their competitors with the aim to better position themselves in the customers minds. Indeed, too often Products and Services have been designed without taking into consideration the customer needs and preference ending-up to uncertain results.

Now more that in the past, customers’ voice is one of the most relevant aspects to take into consideration and as a consequence the design of products and services cannot ignore what are customers preferences, so that they will be sharing a positive and strong message. There are various methods that allow us to understand the customers’ preference and therefore to optimise our design. We’ll consider a simple approach that will enable the participants to elaborate more complex situations, if needed.

This workshop will also underline the importance of having a clear value proposition so that the optimisation process will be well defined and consistent to the corporate assets and values.

These workshops are delivered as part of the Knowledge Exchange for Better Business. Delivered by the University of Northampton and its trusted partners, Knowledge Exchange for Better Business enables small businesses across Northamptonshire to develop and grow by offering free tailored support packages, including:

• Access to expertise through consultancy, webinars and focused programmes
• Peer networking and business support organisation memberships
• Virtual assistants and fully funded internships
• Access to project management courses, mentoring and coaching
• Environmental assessments and action plans

To be eligible to attend this workshop companies must:

• Be an SME within Northamptonshire with a minimum of 12 months trading history
• Complete a registration form

We hope that you will take this opportunity to join us at what is sure to be an interesting event. For more details contact us at business_support@northampton.ac.uk.