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New! Sales and Marketing to Launch a New Product
Tue 28 March 2017, 10:00 – 16:00 BST
For companies who want to understand the sales and marketing steps required to launch a new product or service
Is it for you?
Business owners or product managers who want to launch new products or sell existing products into new markets
What to expect
This course is for businesses who want to develop a strategy and plan to launch new products or take existing products into new market sectors.
This is a practical workshop when we will look at the different stages of sales and marketing and develop plans for sales and marketing activities. Initially we will be looking at your strategy by spending time analysing your customer requirements. We will identify your ideal customers and the different methods for reaching them.
The workshop is a good platform for sharing ideas of what activities have worked for the different businesses and equally important, what hasn’t been successful.
At the end of the workshop attendees will be able to map out their customer journeys and have a set of actions to get them started launching a new product or service.
Sales and marketing strategy:
Step 1: Target sector profiles
Step 2: Key messages – what’s your story?
Step 3: Sales and marketing mix
Step 4: Customer journeys
Step 5: Sales and marketing planning
Step 6: Prioritising – next steps
This course will provide you with a high-level plan and some ideas on strategy so you feel empowered to launch your new products or services.
It will help you decide on the right sales and marketing mix for your products. You will be able to map out how to get prospects from never having heard of you to paying customers.
Lianne has successfully taken many businesses into new markets. This has sometimes been when they have been struggling with their existing markets and Lianne has helped move the business forward in a new direction. For some businesses, who wanted to develop a new complementary area, Lianne has opened up new developing markets.
Book your places now for our 2017 training workshops.
This course will be held at Airedale Enterprise Services. The Course will run from 10am – 4pm with Lunch & Refreshments included.
Date: Tuesday 28th March
Cost: £95 plus VAT
If you are a member of the AWWESOME Business Club then you will be entitled to 10% discount on any of our courses. Call us for more details.