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Next Practice: Data-driven entrepreneurship: Opportunities in advanced anal...

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Imperial College Business School - LTUG

Imperial College Road

South Kensington

London

SW7 2AZ

United Kingdom

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In his latest book, ‘The Average is Over’, American economist Tyler Cowen suggests the better individuals become at working alongside machines, the more the economy of tomorrow will reward them. We live in an increasingly data-driven society with more tools to track consumer habits, preferences and purchases than ever before. That data is increasingly used as the foundation of new business ventures, whether it’s promoting their latest products online or launching the next great tech startup. Many companies use data as an enabler for their business, whilst for others it is the fundamental economic value behind their product or service. Our April Next Practice series explores how to create a data-driven business and the opportunities afforded by data science tools and technique. Expert panellists will consider: How do companies use data to predict and match consumer preferences? Netflix, for example, uses machine-learning algorithms to determine what each of its 65+ million subscribers will probably want to watch next. How can businesses democratise their data to empower employees in making decisions based on insights and not just instinct? What are the fundamentals of building a data driven firm? And how can the value of a firm’s data assets be maximised.

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Imperial College Business School - LTUG

Imperial College Road

South Kensington

London

SW7 2AZ

United Kingdom

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