Why NGO PR and comms professionals should attend this course

There are hundreds of charities competing to get their stories and messages into the media. In this session, award-winning journalist Tom Parry and Nine Media co-founder Karen Attwood, journalist and charity PR expert, will teach you the most effective ways to maximise your chances of getting coverage for your organisation from the field. This might be through content that your charity has collected and that you wish to pitch into the media, via press trips where journalists are taken to visit your programmes or by using your spokespeople effectively.

"The training course was conducted by Tom and Karen, two successful journalists who have worked with and for NGOs extensively. Drawing on their own experiences, they were able to provide concrete examples of what to do - and not do - when pitching stories and spokespeople, arranging field trips and networking.

The session was interesting and insightful, packed with examples of press releases and pitches that would successfully attract journalists' attention. A list of tips on how to prep spokespeople for live interviews was also very useful."

Ludovica, World Vision's PR Executive

What does the training cover?

How to get your content from the field into the media

This session covers the do’s and don’ts of getting stories and photographs your organisation has collected into the media.

How to organise a successful field trip

Tom and Karen will use their own first-hand experience to explain how to organise the most effective press trips to the field.

What the media want from a spokesperson

This session will explore what the media is looking for from charity spokespeople.

About the trainers

Over the past 13 years, Tom Parry has reported on humanitarian emergencies and man-made disasters in dozens of countries around the world, including the Japan tsunami, the West African Ebola epidemic, the Haiti earthquake, child trafficking in Benin, the migration crisis and two harrowing famines in Somalia. Currently Special Correspondent at the Daily Mirror, Tom's work has earned recognition at the UK Press Awards, the British Journalism Awards and the prestigious Premio Luchetta in Italy.

Nine Media co-founder Karen Attwood has worked as media manager at international NGO Action Against Hunger where she has organised press trips to Africa and the Middle East which have led to coverage in publications all over the world and at the Marine Stewardship Council where her most recent press trip was to Shetland. Karen is a former staff journalist at the Independent and the Press Association and her work has been published in all UK national newspapers. At Nine Media, she has trained up dozens of charity communications professionals in how to get better results from the media.

What will I learn?

By the end of the day you will:

- know what content works and does and doesn’t work when pitching stories to the media

- know how to organise a successful field trip and what to avoid

- how to pitch and brief your spokespeople effectively

Who is it suitable for?

The training day is suitable for PR and Communications professionals of all levels working in NGOs.

FAQs

Are there ID requirements or an age limit to enter the event?

No

What are my transport/parking options getting to the event?

By tube: London Bridge (Jubilee and Northern lines ); Borough (Northern line); Southwark (Jubilee and Northern lines)

By rail: London Bridge rail station is a 10 minute walk

By bus: Numbers 381 and RV1 stop along Southwark Street – get out at stop SW, just before Great Guildford Street. The 344 goes down Southwark Bridge Road – get off at stop BJ just after the crossroads of Southwark Street and Southwark Bridge Road.

What can/can't I bring to the event?

Bring notepad and pen and any questions you might want to ask the trainers on the day.

Where can I contact the organiser with any questions?

Email karen@ninemediatraining.com

Is my registration/ticket transferrable?

Yes, if you’re unable to attend a colleague can attend in your place

What is the refund policy?

:: If cancellation occurs eight days or more prior to the reserved course, then you are entitled to the following: (I) To send another delegate from the same company to attend the reserved course; or (II) To select an alternative Nine Media Training & Consultancy course to be attended by you; or (III) A refund minus £25 administration fee.

:: If cancellation occurs within seven days of the reserved course, then no refund will be made. Selection of another delegate from the same company to attend the reserved course is still possible.

The name on the registration/ticket doesn't match the attendee. Is that okay?

Yes