No pain no gain - Active marketing to direct clients
Event Information
Description
A joint CIOL/ITI LRG/YTI event with Judy Jenner
Registration opens at 1:30pm for a 2:00pm start.
Working with direct clients instead of translation agencies is traditionally more lucrative, allows for more flexibility, increases linguists’ quality of life, and gives them more control over their businesses. Being an integral part of direct clients’international marketing strategy makes translation work more rewarding, both financially and professionally. This workshop will give attendees the tools they need to start the direct client acquisition process.
Presenter Judy Jenner, co-author of The Entrepreneurial Linguist, will discuss the pros and cons of working with direct customers, what you need to know to find them, how to find them, what not to do, how to get organised, how to growand nurture the relationships you have formed, how to turn clients into repeat customers, and much more.
Please note that prior to this event there will be a free talk on translating for the EU. See http://eutranslation.eventbrite.co.uk/ for more information and to reserve a place.