Speaker: Nicola Williamson, International HR Director - Integrate Marketing UK

Aligning your employer brand with your culture and consumer brand ensure you recruit the right talent and build retention.

In the transparent world we now live in, we need to be creating consistency between our internal and external messaging and also our vision of our organisation vs the reality of what our teams experience when they work with us. Disparate messaging can damage our credibility as an employer and inhibit our ability to hire the best talent when we need them.

Many organisations are investing in their consumer brand, but are they ensuring the internal team is aligned behind this investment, and do they create a great experience where the team is motivated to give the best they can?

This interactive session will get you thinking about what you are communicating about the culture of your organisation, whether it is what you intend to communicate, and how you can be more in control of this. We will also discuss how you can get your team aligned between your business visions and values, and how companies differentiate themselves as an employer, to stay ahead of their competitors to attract the best talent.