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Nudge, Shove or Shock? 100 Years of Public Health & Safety Messages

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Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

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Event description

Description

This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.

Overview

Alex will examine the history of Public Health & Safety messages, the successes of campaigns and their efforts to 'Nudge, Shove, or Shock' the British public.

What you will learn

You will discover how marketing campaigns have changed over the past 100 years reflecting trends and concerns in society.

Agenda

6.30-7pm Doors open with drinks available from the bar
7-8pm Session with Alex Aiken
8-8.30pm Q&A
8.30-9pm Networking and bar, doors close at 9pm

About Alex Aiken

Alex Aiken is the Executive Director of Government Communications. Based in Downing Street and the Cabinet Office, Alex is the most senior communications professional in the Civil Service. His role covers government communications strategy, management of the Cabinet Office and No.10 operation and leadership of the profession.

He was Director of Communications & Strategy at Westminster City Council, 2000-13. At Westminster he built a team that was recognised to be the best in local government and created a successful consultancy operation providing services to other organisations.

Before joining Westminster he held senior posts at Conservative Central Office, leading the Party’s Campaigns Unit from 1999-2000 and the Press Office between 1995 and 1999. He has trained politicians and officials in newly democratic states around the world in communications techniques.

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Date and Time

Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

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