Nudge Theory and Alcohol Policy: how nudge might shape drinking

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The Institute of Alcohol Studies hosts this seminar to discuss nudge policy and its place in alcohol policy.

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Nudge theory interventions have proven increasingly popular with policymakers and politicians in recent years. By understanding how individuals make decisions about their health and consumption, policymakers can design 'nudges' to alter the choices we make. By providing us with information, simplifiying and foregrounding healthier options, or asking us to commit to changed healthier behaviours, nudge promises to reshape our decision-making for the better.

But what implications do these new interventions have for alcohol policy as a whole? Are other policies neglected while these are pursued? How do these policies frame drinkers and the alcohol industry? Are there competing 'nudges' at work?

This seminar explores the latest evidence on nudges in alcohol policy, chaired by Dr Gillian Shorter of Queen's University, Belfast. New research will be presented by Professor Mark Petticrew (LSHTM), and Lucy Bryant (Institute of Alcohol Studies), as well as insights from the gambling field from Philip Newall, PhD (postdoctoral researcher at CQUniversity's Experimental Gambling Research Laboratory).

Register today. Relevant papers and reports will be shared with attendees post event.

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Organiser The Institute of Alcohol Studies

Organiser of Nudge Theory and Alcohol Policy: how nudge might shape drinking

The Institute of Alcohol Studies (IAS) is an independent institute bringing together evidence, policy and practice from home and abroad to promote an informed debate on alcohol’s impact on society. Our purpose is to advance the use of the best available evidence in public policy decisions on alcohol. For more information, visit

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