San Francisco, California
London, United Kingdom
#ogilvychange are delighted to announce that the largest festival of behavioural experts in the world is BACK. Last year we hosted Nassim Taleb, Paul Ormerod, Laurie Santos and many more, and this year is set to be even bigger in our new seaside location.
This year's theme is "A little less conversation, a little more intervention" as we dedicate our focus to delivering real action, celebrating where theory and hypotheses has been creatively translated into successful behaviour change around the world.
On the day
From 10.30 to 16.00, we have a selection of inspiring speakers, including our keynote Professor Armand Leroi, taking us through behavioural principles in theory, design and in practice.
Tea and coffee will be served throughout the day, with lunch provided by Deal's acclaimed Dining Club.
Between 16.00 and 18.00, we will move to the idyllic Jasin's Restaurant at the end of Deal Pier for a drinks reception hosted by Rory Sutherland.
The Nudgestock 2 Dining Club
After you've been immersed in the world of behavioural science during the day, join The Nudgestock 2 Dining Club for an intimate dinner with the best in the behavioural business, including Rory Sutherland, Armand Leroi and Kelly Peters.
The layout of the restaurant, featuring several individual dining rooms, gives a chance to ask questions and field new ideas with speakers and guests, we hope it'll feel much more like a private dinner party than a restaurant. The dinner itself is a sumptuous five-course Great British feast with wine, carefully selected as the perfect end to a day at the seaside.
Slow roast maple bacon, apple & capers
Roast cep soup with chervil dumpling
Chicken & cider parfait with rhubarb chutney & Victorian milk bread
Proper steak & onion, truffle potato cake, spring greens, ale jus
Spaces are limited so book early to ensure your spot among the thought leaders in behavioural science.
An optional coach service has been arranged to take guests to Deal, leaving from Embankment at 7.45am. Coaches back to London will leave at 18.30, arriving back at Embankment around 20.30. An earlier coach can also be provided if there is demand.
Alternatively, there will be parking available and Deal is very accessible by train with a service running from St Pancras International.
Nudgestock 2 is run as not-for-profit event.
When & Where
ogilvychange is a behavioural science practice that combines the gravitas of leading research in cognitive psychology and behavioural economics with the communication expertise of the Ogilvy group.