Event Details
Join us for our penultimate November NUX Leeds event of the year.We’re excited to welcome our fantastic speakers and mix it up with a few activities.
Come learn, make new user-centred design friends, grab a pizza 🍕 and drink 🍻 (it’s on us!), and learn something new!
About our Speaker and Their Talk
🟢 Anna Scandella – Director of UX at Pocketworks Mobile💬 Can AI truly capture the complexity of human behaviour?➡️ Or does it leave critical nuances on the table?Join Anna Scandella as she delves into the opportunities and challenges of bringing AI into user research, drawing on real-world lessons from Pocketworks’ diabetes management app, Carbs & Cals. 🤳
Discussion highlights: ➡️ How AI can help scale insights and reveal hidden patterns ➡️ Common pitfalls — from losing empathy to reinforcing bias and oversimplifying human behavior ➡️ The importance of balancing AI capabilities with genuine user feedback to design tools that truly meet people’s needs
Venue note:
If you head towards the venue 'Department / Fearns Leeds Dock', walk in and head towards the right back of the ground floor venue. There are some elevators that will take you up to the studio space.
