The next NUX Leeds event takes place on Thursday 26th November and will be with our usual hosts Simple Usability at Marshall Mills, Leeds
Join us from 6:00pm for food, drinks and networking and our talk will start at 6:30pm. Our pizzas and beverages are courtesy of the lovely people at Orchard.
This month's talk will be a workshop on building an IA hypothesis when all you’ve got is you and the data with Elizabeth Buie and Adam Babajee-Pycroft, Natural Interaction Ltd.
Your website project needs an information architecture but won’t allow a card sort. Perhaps you haven’t the budget for a user study or you can’t get access to users. Or maybe management just doesn’t believe in card sorting. So you have to take a guerrilla approach. After the content inventory, what can you do?
Inductive content analysis to the rescue!
This workshop will show how you can use this qualitative research technique to approximate an open sort and draft an initial information structure when all you have to work with is yourself and the content. We will describe and illustrate the technique, giving concrete examples from a real-world project and tips for applying it in practice. We will show how to use a spreadsheet to group themes and create categories. Finally, we will offer some strategies for improving the robustness of your results by involving a colleague.
Elizabeth is a researcher and user experience consultant based in the UK. She is in the final year of a PhD programme in Media and Communication Design at Northumbria University — a brief excursion into academia after three decades in practice — and has recently returned to industry part time while she finishes her PhD. Elizabeth has conducted user research, information architecture, and interaction design for clients in the US, the UK, and Italy. Her projects have ranged from public websites to social media web apps to touchscreen kiosks to spacecraft control centers; their user populations have ranged from the worldwide general public to the astronauts on board the International Space Station. Whilst using inductive content analysis on some PhD research data, she realised she was doing information architecture and adapted the technique for IA projects.
When she’s not working on her PhD, Elizabeth enjoys singing a cappella polyphony, exploring medieval British ruins, and mooching about Italy in search of culture with a Renaissance soundtrack.
Adam is the User Experience Director at Bristol based UX consultancy Natural Interaction. He has a decade of commercial experience gained agency and client side. He has used the inductive content analysis technique on real-world Lean UX projects and has developed a collection of tips for applying it successfully.
When he's not making sites, apps and technology useful for non geeks, Adam enjoys cooking, eating out, dinner parties and travelling the world in search of adventure with a heavy metal soundtrack.