Actions and Detail Panel
NUX Liverpool - 7 March 2016 - NUX Utopia
Mon 7 March 2016, 18:00 – 21:00 GMT
with Sam Barton
User Experience is still a relatively new field to many businesses. It can often feel like a serious uphill struggle to get those businesses to understand the value that integrating UX can bring…
While Manchester and, particularly, London are often regarded as having the big players when it comes to UX adoption – right here in Liverpool we have the UK’s second-largest online retailer - Shop Direct Group !
Sometimes, we need to unite to bring UX to the fore. We need to work hard to demonstrate its true benefits to any business. Sometimes we need to cut through the bureaucracy and just make it happen.
There’s someone on our doorstep who’s managed to do just that.
In the fight to transition from a pre-internet catalogue business into the world class digital retailer that they are today, Shop Direct have created and embedded Test and Learn into the heart of their culture. They combine in-house experiments with their own flavours of Lean UX and Kanban methodologies.
What can we learn from them? During this talk, we’ll hear stories from the font-line; how a business became convinced that embedding UX can make a truly remarkable difference. We’ll get insight into building stronger UX teams ourselves and, most importantly, we’ll get some invaluable direction when it comes to selling User Experience to the people that lead our organisations.
Sam is Head of User Experience at Shop Direct Group, where he’s steered their UX strategy and development for over seven years.
Encouraging creativity, innovation and collaboration he’s built an industry leading UX team boasting a cross-functional skillset based around user experiment design, product iteration, statistical analysis and experimental design.
With the ability to release experiments every single working day Shop Direct have developed a world class front-of-house UX lab — bringing the customer right into the heart of their work.
How can we achieve UX utopia Sam?!
Follow Sam: @sam_barton