NZ160925 NZ Geographic Rethinking Key Relationships for Sustainability

Join ISEP New Zealand for an engaging webinar on NZ Geographic Rethinking key Relationships for Sustainability.

Time: 12:00 pm - 1:00 pm NZST | 1:00 am - 2:00 am BST

In 2024, with the media industry under immense pressure, the publisher of New Zealand Geographic, James Frankham, realised the business needed a dramatic shift to stay viable. A quick calculation showed that subscriptions would need to grow by 25% within just a few months for the publication to survive into 2025.

Instead of following traditional strategies, Frankham took a bold step, he turned to his readers. By openly publishing the company’s annual accounts and inviting subscribers into the conversation, he transformed them into stakeholders with a shared sense of purpose and agency.

This innovative approach worked. In this webinar, Frankham will walk through the language, tools, and strategy behind the campaign, offering insights that can be applied to any organisation seeking to move beyond transactional relationships toward a more resilient and sustainable business model.

Key reasons to attend this event

• Learn how to break the rules in an established industry to drive transformation.
• Gain insights into building sustainable, stakeholder-driven relationships.
• Explore practical strategies for corporate sustainability.

Speaker

James Frankham, Publisher , New Zealand Geographic.

This event is being organised by ISEP New Zealand but is open to all who are working in the environmental or sustainability space. Come join our online discussion group page on LinkedIn.

This webinar counts as 1 hour of ISEP recognised CPD. You can add this to your ISEP CPD. Please check our CPD guidance pages at www.isepglobal.org/skills/cpd for further details on how to do this.