OBSEA workshop: Business Model Canvas
The Business Model Canvas is a strategic management and entrepreneurial tool that helps you to describe, design, challenge and invent your business model.
This practical session uses the tried and tested Business Model Canvas concept to enable you to describe and think through your enterprise, with a focus on profiling your customer. It covers the four main areas of a business: customers, offer, infrastructure and financial viability. The Business Model Canvas Workshop is delivered by Ross Jordan, Lead for Business & Management, & Business & Automotive Management, at Oxford Brookes Business School.