OFA #4 | Data Insights Into Building A Competitive Price Architecture

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Location

The Cocoon Space

250 Orchard Road

##02-01

Singapore, 238905

Singapore

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No Refunds

Event description
Discover new methods of building the best pricing architecture for your brand, backed by data.

About this Event

Pricing is one of the most influential factors in the customer journey. Striking the balance between cost and profit margin is one of the biggest challenges faced by fashion retailers today. Pricing too low affects profitability while pricing too high may deter customers, so how do retailers find the pricing sweet spot?

Data provide retailers with comprehensive insights into how your competitor's price each product, revealing their pricing strategy. Understanding and analysing pricing architecture within your segment allows you to align with market expectations and maintain a competitive edge amongst your competitors.

Discover the various pricing tactics supported by data utilised by leading retailers in the fashion industry and the factors that contribute to a successful pricing architecture. These data-backed insights will aid in building a winning pricing strategy for higher profitability.

At “Merchandising 101: Data insights into building a competitive pricing architecture”,

- Gain insights into industry recommended methods of building a pricing architecture

- Understand how the 3 tiers of fashionability influences pricing

- Learn how to benchmark your pricing architecture against your competitors

The sharing session is followed by an interactive workshop where participants will receive a hands-on guide and exercises on how to set the right pricing architecture for your brand.

*Participants are encouraged to bring personal laptops.

Agenda

10:00 am - Merchandising 101: Data insights into building a competitive pricing architecture by Aniq Wafi, Retail Specialist at Omnilytics

11:00 am - Workshop on pricing architecture Aniq Wafi, Retail Specialist at Omnilytics

12:00 pm - Group presentation and post-analysis findings

1:00 pm - Session ends

About the Speaker:

Our retail specialist, Abdul Aniq Wafi, comes from a background rich in business and fashion. Aniq Wafi graduated from the Grenoble Ecole de Management, France in International Business, specialising in Fashion and Luxury.

With previous experience with retailers such as Self-Portrait and Saint Laurent, Aniq Wafi’s extensive knowledge in retail helps him understand the right strategies fashion brands need to be adopting to thrive among tough competition. His main mission at Omnilytics is to connect with established global retailers and help them reach new levels of growth with the help of data-driven intelligence.

Find out more about Omnilytics:

Omnilytics is a fashion analytics company that helps brands and retailers - born to make data accessible and insights actionable so that businesses can make decisions with confidence and speed.

At the core of what Omnilytics does is the belief that information is power; pairing deep industry expertise and ground-breaking technical innovation to bolster businesses’ agility with data-driven insights.

Date and Time

Location

The Cocoon Space

250 Orchard Road

##02-01

Singapore, 238905

Singapore

View Map

Refund Policy

No Refunds

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