San Francisco, California
London, United Kingdom
“On… All Black Culture”, with James Kerr and Simon Hartley MSc.
The All Blacks are recognised as one of the greatest sporting organisations on Earth. They have dominated international rugby union for decades and re-gained their status as World Champions in 2011. In 2013 they achieved an unprecedented 100% winning record, which included winning the Rugby Championship in the southern hemisphere.
What do the All Blacks have, which makes them so special? How have they managed to create a culture that has enabled their incredible success? What can leaders from sport, business, education and the public sector learn from the All Blacks, and how can they apply these lessons to enhance their performance?
During this session, Simon Hartley and James Kerr will offer some unique insights into elite sporting cultures. In particular, James will share his experiences from inside the All Black camp during the lead up to the 2011 World Cup. How did the All Blacks turn around a crumbling culture to become the very best in the world? We will also discover how these insights and lessons can be applied to our organisations.
James Kerr is a bestselling author, speaker and business consultant specialising in defining, designing and delivering culture change programmes for leaders of world-class teams and organisations. His latest book, Legacy, reveals 15 leadership lessons from the All Blacks, the world's most successful sporting team, and his corporate clients include HSBC, Boeing, Raffles, UBS and Shell. In the sporting arena clients he has worked with UEFA, Team Origin, adidas, the Australian Kangaroos, and the RFU. His key message is that 'higher purpose leads to higher performance' and that successful, sustainable cultural transformation begins with a values-based, vision-led, purpose driven mind-set - and ends without it.
Simon Hartley MSc.
Simon Hartley is a globally respected sport psychology consultant and performance coach. He helps athletes and business people to get their mental game right. For almost 20 years, Simon has worked with gold medallists, world record holders, top five world-ranked professional athletes and championship winning teams. He has worked at the highest level of sport, including spells in Premiership football, Premiership rugby union, First Class County Cricket, Super League, golf, tennis, motor sport and with Team GB Olympians.
2011 saw the publication of Simon’s first book, Peak Performance Every Time, which was followed in 2012 by How To Shine, and in 2013 by Two Lengths of the Pool. Simon has also delivered an array of Be World Class events and Conferences.
For almost 10 years, Simon has also applied the principles of sport psychology to business, education, healthcare and the charity sector. This has included projects with some of the world’s leading corporations and foremost executives. He is also an international professional speaker, delivering keynotes throughout the world.
For more information on Simon, please visit
When & Where
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