OnBrand is the leading branding conference for the international marketing communications industry. Join 500+ marketing professionals to get cutting edge marketing insight from key industry leaders, brand managers and designers.
OnBrand 2016 prepares marketers for a new era of branding with insightful keynotes and panel discussions from leaders in branding and marketing. Our expert lineup will share their own insights and best practices, and provide you with actionable insights to succeed in the digital age. The day will feature:
• Insightful keynotes from Industry leaders
• Panel discussions on industry trends
• Networking opportunities
We have exciting speakers lined up for you this year, including speakers from:
Mobile marketing, branding to Millennials, native advertising; these are just some of the trends defining the way companies approach branding this year. Advertisers and brands are looking for more innovative and engaging ways to attract the right consumer on mobile devices, while some brands are changing their entire approach to win over the Millennial generation.
Technology has paved the way for new avenues of creativity when it comes to branding. Ad-blocking technology has forced brands to create more engaging and relevant content, while VR has emerged as a new tool for creating memorable branded experiences. What’s more, brands have a number of different technologies at their disposal for automation, data collecting, and distribution. What do brands need to do to manage these new tools and achieve their business goals?
How do you build a successful brand in today’s digital age? In flood of global competitors what do you need to do to stand out from the crowd? In this track, you will hear personal success stories from brand managers, hear how they overcame their challenges and found their way into the hearts of consumers.
Creative thinking has long been used to create talk value and make brands matter in culture. But in a world obsessed with data and analytics, is creativity still valued in the same way? Or has the idea of creativity evolved? With tools allowing insight-based planning and real-time personalization, brands and agencies are taking a more data-driven approach to creative campaigns.
Who Should Attend?
2015 Speakers included: • Spencer Waldron, Regional Manager, Prezi • Frans Cornelis, Owner CoMarCo, previously Randstad • Ricky Hale, Brand Manager, Avis Budget Group EMEA • Tom Dorresteijn, CEO, Studio Dumbar • Alina Maria-Weide, Global Project Branding Manager, Syngenta • Tjeerd Brenninkmeijer, Co-Founder & CMO, Hippo
*The event, including all collateral and presentations, will be written and spoken in the English Language.
Bynder is award-winning marketing software that allows brands to easily create, find and use content, such as documents, graphics and videos. More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button. Brands using Bynder go to market faster and achieve end-to-end brand consistency across all channels and regions, with simplified collaboration across the organization.
Bynder delivers the most advanced branding automation solution, empowering over 350 companies globally including KLM Royal Dutch Airlines, innocent drinks and PUMA.
Founded in 2013 by CEO Chris Hall, Bynder is established globally with headquarters in Amsterdam and offices across the Netherlands, UK, US, Spain and UAE.
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