Online Course on Social Media Marketing

Master social media platforms from etiquette to expert use with this concise, insightful online course tailored for modern marketers.

Overview:
Dive into the essentials of social media marketing with a clear focus on major platforms and digital etiquette. This course offers an insightful introduction, guiding learners through the etiquette expected online and then exploring how to use Twitter, Facebook, Instagram, and LinkedIn effectively for personal or business growth.

Each module is crafted to build confidence and knowledge, allowing participants to develop a strong grasp of social media dynamics without fuss or fluff. Whether aiming to enhance your brand presence or sharpen your marketing toolkit, this course provides a practical framework for digital success.

Learning Outcomes:

• Understand social media marketing fundamentals and platform differences.
• Demonstrate proper etiquette across various social media channels.
• Develop strategies for engaging content on Twitter and Facebook.
• Apply visual storytelling techniques on Instagram effectively.
• Leverage LinkedIn for professional networking and brand building.
• Analyse social media metrics to improve marketing efforts.

Course Curriculum:

• Module 1: Introduction
• Module 2: Social Media Etiquette
• Module 3: Twitter
• Module 4: Facebook
• Module 5: Instagram
• Module 6: LinkedIn

Who is this Course For?

• Marketing professionals looking to expand social media knowledge.
• Small business owners seeking to boost online presence.
• Freelancers wanting to offer social media marketing services.
• Recent graduates aiming for a career in digital marketing.
• Content creators interested in platform-specific strategies.
• Individuals wishing to understand social media etiquette deeply.
• Social media managers seeking to refresh their skill set.
• Entrepreneurs eager to engage effectively with target audiences.

Career Path:

• Social Media Manager – Average UK salary: £32,000
• Digital Marketing Executive – Average UK salary: £28,000
• Content Strategist – Average UK salary: £35,000
• Social Media Analyst – Average UK salary: £30,000
• Community Manager – Average UK salary: £29,000
• Online Brand Consultant – Average UK salary: £33,000