Online Customer Journey Masterclass: From Discovery to Delivery

Online Customer Journey Masterclass: From Discovery to Delivery

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Free

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Online event

The Fashion Network and The Ecommerce Club in collaboration with Pimberly present an Online Customer Journey Masterclass!

About this event

The Fashion Network and The Ecommerce Club in collaboration with Pimberly present an Online Customer Journey Masterclass!

In this interactive webinar we will look at all aspects of the customer journey, starting with the search process, through to the purchasing stage, ordering, delivery/pickup and then return (if required).

Our panel of expert ecommerce professionals will examine the consumer expectations, current industry best practice and will have a look at what technology there is on the market to aid retailers to provide a seamless circular buying journey.

Discussion points:

  • Where does the purchasing journey start?
  • What happens after search?
  • A step by step walk through
  • How does good use of PIM help retailers to smooth the buying journey?
  • Returns how are things changing here?
  • Consumers biggest frustrations with the customer journey
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