Webinar delivery date: 01 October 2020

Webinar delivery times: 9.00am to 13.15pm

Reviews: 08 October 2020

Total time commitment per delegate: 15 hours

Video Conferencing Platform: ZOOM

Customers, suppliers, staff and stakeholders (including business owners themselves) are increasingly concerned about the effects that their actions and purchase decisions have on the environment.

They expect ‘Green Growth’.

Piecemeal or ‘lip-service’ environmental actions or plans, taken to reduce the environmental footprint of a business, will be seen as such. Whatever the size of your business it is increasingly important for your future business growth to stay relevant by reviewing, or putting in place, an environmental strategy that will embrace all your business activities: an environmental strategy that is an integral part of your overall business strategy.

The online Eco Strategy business training programme is built around a live interactive webinar session. The objective is to enable delegates to achieve greener business growth. It will provide a framework that assists delegates to develop a coordinated environmental business strategy that will help both our environment, and support longer term business growth and sustainability. Delegates will be expected to complete individual pre and post-webinar tasks and will have the opportunity to review the outcomes on a 1-2-1 basis with a seasoned practitioner.

The workshop is being delivered by Michael Brown from the Entrepreneur Business School (EBS) . EBS is a network of successful business leaders, each of whom have started and grown one or more new technology businesses, raised equity investment or venture capital and led their company through a significant corporate event. They are all still active in their own companies, across diverse industries and global markets and use their experience, knowledge and expertise to bring competitive advantage to your project & company.

Whatever your business or size, this workshop is a great introduction to help you plan and implement manageable environmental actions that will add value to the way customers see your business.

This programme is funded by the European Regional Development Fund (ERDF). For eligible businesses (eligibility criteria below) there will be no charge to your business. Places on this course will be limited to a maximum of 15 people, one person per company. With the limit on numbers for this online training event, people registering interest may be contacted to check ERDF eligibility. The Eco Strategy workshop will be followed by an Eco Marketing workshop delivered in two sessions on October 15th and 22nd. Email addresses will be given to EBS so that they can email Workshop material to delegates one week before the webinar date to give time to complete the preparatory session.

Business Training Programme Summary:

• Online
• Live interactive webinars (4.25 hours including regular breaks)
• Individual Task work (9.0 hours)
• Q&Q and Reviews (1.75 hours)
• Templates and worksheets are provided
• Access to further online Training Material

Agenda:

PART 1: Knowledge Transfer

Preparatory Session (1 hr individual task work) Preparing a short summary of personal and business environmental goals and aspirations (templates and worksheets provided).

Eco Strategy Webinar 9.00 am to 13.15pm (4 ¼ hrs direct delivery)

A live webinar session, where interactive questioning is encouraged, comprising three 45 minute elements of knowledge transfer, 10 minute case studies with breaks.

The three main sessions are:

• Understanding ‘Green Growth’ and what it can mean for you
• ‘Green Growth’: where you are now and where do you want to get to?
• Defining the action to be taken.Post session Q&A (3/4 hr direct delivery)

The webinar will be followed by a Q&A session providing delegates further opportunity to ask any outstanding questions.

PART 2: Application and mentoring

Post Session Element 1 (1 hr individual task work) Review /revise environmental goals

Post Session Element 2 (1 hr individual task work) Review differences between what your business is currently aiming to achieve and what you would like.

Post Session Element 3 (4 hr individual task work) Using a three year time frame what would ‘good’ look like from a Green Growth perspective.

Post Session Element 4 (2 hr individual task work) Actions needed to achieve three year trajectory.

Post session review (October 8th – 1 hr direct delivery)

There will be an opportunity for delegates to book a teleconference session with EBS to answer specific questions on post session work. On the day there will be a number (tbc) of time slots to choose from. Depending on the number taking up a time slot the session will comprise a small delegate group and will provide the opportunity for interaction and hearing other people’s questions.

TOTAL TIME 15.00 hours (9 hrs individual task work; 6 hrs direct delivery)

Who is eligible to attend?

This workshop is funded by the ERDF. It is open to small and medium sized businesses in Cumbria that meet ERDF eligibility criteria including:

• Fewer than 250 FTE employees
• Turnover less than 50m euros or balance sheet total less than 43m euros.
• Primary focus is Business to Business (B2B) and may exclude Business to Consumer (B2C) retail activity; check if in doubt.
• Certain sectors excluded e.g. nuclear and agriculture.    

Please contact Glyn Griffiths glyn.griffiths@cumbria.ac.uk for further information.