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[ ONLINE ] Google Adwords PPC Training Course

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Online event

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Event description
Learn to create a successful search campaign and explore best practices techniques.

About this event


We have been delivering training courses throughout the UK for the past 5 years and the same courses are now available online. You can choose between a scheduled course or book a bespoke session for you or your team.

Each session is customised and well suited for individual or small groups. All sessions are practical and save you the cost and time of travelling.

  • 4 hours live online workshop
  • Delivered in a small group of 4
  • Interactive sessions and you can ask questions
  • Training content will be shared with you after your session
  • 1-to-1 optional consultation after the course to answer any specific questions


  • Online conferencing set-up. We will send you the link to join the course.
  • Speakers and a microphone
  • OPTIONAL – A webcam

If you prefer to book online training other than the date scheduled, we can help with that too. Get in touch to discuss.


If you are looking to increase the visibility of your website, Google Ads is a highly effective tool to target potential customers. Year on year, competition on Google Ads increases and without an effective strategy you risk spending money with little or no return.

In our jargon-free workshop, we will explain how to create a successful search campaign, and explore best practice techniques to help you get a competitive advantage.

This workshop is tailored to suit your business, so you will go away with a Google Ads plan that you can implement immediately.


Digital Marketers, Directors, Managers


Keyword Research

Effective tools available for keyword research

Taking advantage of long-tail keywords

Google keyword planner - getting volume & cost estimates

Sem Rush - getting volume and cost estimates

Sem Rush - getting keyword ideas from your competitors

Setting appropriate objectives and goals for your Ad campaigns

Importing your keyword lists from excel  

Conversion Tracking

Setting up conversion tracking

E-commerce conversion tracking

Adwords Structure

Using website navigational structure

Adgroup structure basics and organisation

Google Adwords and Analytics

Ads and Google analytics integration

Google Ads Copy 

The anatomy of Google text ads

Compliance in Google text ads

Best practices for successful text ads

Live demo: creating text ads

Quality Score

Understanding ad quality score and lowering your costs

Landing page quality and quality score

Understanding ad rank and how it is calculated

Campaign Optimisation with Targets

Device targeting

How to best target people by location

Ad scheduling to gain more visibility

Creating ad variations and testing

Dynamic Search Ads

What are dynamic search ads?

Setting up dynamic search ads

Bids Strategies

Bidding strategies: target ROAS

Bidding strategies: target CPA

Efficient Ads Management Process

 Google ads CPC calculator

Process driven Google Ads plan

Google ads checklist for the marketers

Key Ad Reports

Location reports

Using the search term report to find negative keywords  

Getting right with Extensions

Understanding site link extensions

Call extensions

Message extensions

Location extensions

Increasing Clicks & Sales: How to use the Fogg Behaviour Model

Understanding Keyword Match Types

Broad, broad match modifier

Phrase match, exact match

Getting the cost down with a negative match


How to create and add your remarketing tag

Creating your first remarketing audience

An introduction to Google Shopping Ads


Prerequisites for this course

Typical attendees are digital marketers, company directors and managers. No previous experience of Google Ads is needed, though it’s expected that you will have a website already connected with Google Ads account. 


Looking for a bespoke course? Call us on  0161 3272 923  or 0751 88 39629  or email Prabhat Shah

Please note by booking a ticket to this event, you agree to our event T & Cs ( Please Read )      


| Sophie Carefull, Blue Badge Company

Prabhat’s Google AdWords course was really informative and helpful, his explanations were clear and he gave comprehensive answers to all of our questions, using real-life examples to demonstrate these were possible, which I found very useful. The course was great value for money and Prabhat has been in touch since to see if I need any more help with my PPC campaigns, again addressing my queries promptly. I’d definitely recommend working with him if you’re finding your feet with digital marketing.

 | Michelle Mossford, Ableworld UK Ltd

Myself and my colleague were very lucky to receive one-to-one, structured PPC training. I would recommend him to anyone wanting to know more regarding Online Marketing!     

| Andrea Omar, Medi UK (Lifestyle) Ltd

At the start of the training session, I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time. Prabhat is a very approachable, patient and expert trainer.

Just a few of the fantastic organisations who've attended our previous training     

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Online event

Refund policy

No Refunds

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Organiser Online Seller UK

Organiser of [ ONLINE ] Google Adwords PPC Training Course

Online Seller UK (OSUK) is a national training organisation founded by Prabhat Shah aiming to help businesses of all sizes eCommerce and digital marketing training. Prabhat is well known in the industry and has appeared several times Tamebay, eSeller, Webretailer. Academically, he has a Diploma in Digital Marketing from CAM foundation the UK and an MBA. Along with this project, Prabhat has developed DaytodayeBay which provides marketplace and e-commerce solutions.   

Online Seller’s story starts back in 2009 when it started to engage with local businesses through local free
 Meetups. Like everything else, it had a humble beginning with a handful of businesses in attendance.  It soon grew to 30 regular attendees in Newport and Cardiff. Our aim was to equip sellers with bite-size learning in a comfortable environment and that can be implemented immediately in their business.

Realising the growing need for independent digital events, we started collaborating with businesses throughout the UK to organise Meetups. The collaboration is continuing with events in Newcastle, Leeds, Manchester, Birmingham, London, Bristol, Norwich and Brighton. Our Meetups have now started to get international interests which are very encouraging.

Along with Meetups, Online Seller UK’s training program is well received with attendance from a national and international audience. As an organisation we are aiming to help businesses in three ways:

(1) Digital Marketing & eCommerce Workshops covering most of the live-wire digital marketing topics; from eBay, Amazon to Search Engine Optimisation (SEO), Email Marketing and Google Shopping and Adwords, all at affordable prices. These workshops are available regularly throughout the UK and also online or onsite.

(2) Digital Marketing & eCommerce Meetups providing a free educational evening to businesses throughout the UK. These Meetups are informal evenings and give an opportunity for businesses to meet industry experts and other online sellers in a comfortable environment.

(3) Digital Marketing Consulting & Services for offline and growing online businesses throughout the UK. This could be one off one day consulting or on a monthly basis. Additionally, our eCommerce solutions are available to solve any issues you may have in your business. 

Please feel free to get in touch with any questions you have regarding our training and meetups.

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