Online masterclass: How to magnetise your online marketing & generate leads

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It’s highly unlikely that everyone who visits your website is going to buy from you immediately. It takes time to build the know-like-trust cycle that turns leads into customers. So, how do you encourage website visitors, Facebook fans or Instagram groupies to engage with you so that the buying cycle can begin?

One of the most efficient techniques is to set up a compelling lead magnet; a tempting offer directed at a very specific target audience in exchange for their contact details.

An effective lead magnet can generate hundreds, maybe thousands, of leads for your business every month. Creating lead magnets is easy, which is why everyone is doing it. However, creating lead magnets that get to the target audience you want, and turns those leads into conversions, is challenging.

Join Kathy Ennis from Little Piggy for tips that will help you create lead magnets that get great results.

This masterclass is part of Enterprise Nation's Go and Grow Online campaign supported by 123 Reg, Microsoft and Verisign. Join in and grow a better business on the web!

Please note that this is an online masterclass so once you have registered with Eventbrite, you will receive a confirmation email from GoToWebinar with the link to the actual masterclass.

Are you an Enterprise Nation member?
All Classic Enterprise Nation members get access to all masterclasses for free, along with many other benefits. All you have to do is log into your Enterprise Nation account, visit the events section and book your ticket from the link provided.

Not an Enterprise Nation member?
You are missing out on a world of exclusive support to help you start, run and grow your business, including these exclusive weekly online masterclasses, 25% off our events, free ebooks and offers and discounts worth over £1,000. Membership is from just £4 a month for small businesses. Join here.

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