Online News Publishing & Search Engine Advertising 2-in-1 Training Course

Master the art of Online News Publishing & Search Engine Advertising in one dual course—boost visibility, drive traffic, and sharpen your digital media skills.

OverviewStep into the fast-moving world of digital publishing and paid online advertising with this two-in-one course—Online News Publishing and Search Engine Advertising. From crafting compelling content to optimising news stories for online reach, the first part of the course explores the strategies behind successful online journalism. You'll learn how audience behaviour, data trends, and headline psychology can drive engagement and shape content decisions.

The second part focuses on paid search—where clicks meet conversions. You'll explore the essentials of setting up, managing and fine-tuning effective search engine advertising campaigns. Whether you're aiming for brand visibility or boosting readership, understanding how paid ads and published content work hand-in-hand is essential. This dual-course approach teaches you to connect words with metrics—because great stories deserve to be seen, and sharp ads deserve to perform.

Learning Outcomes

• Understand how online news differs from traditional publishing formats.
• Learn how to optimise articles to attract digital audiences.
• Discover the elements of an effective pay-per-click campaign.
• Track and interpret advertising and traffic data with confidence.
• Balance editorial goals with search engine visibility tactics.
• Combine SEO and paid ads to increase content visibility online.

Who is this Course For

• Writers aiming to explore digital-first publishing environments.
• Journalists looking to adapt to online news platforms.
• Bloggers interested in monetising their writing through ads.
• Marketers wishing to expand into paid search strategies.
• Publishers who want to improve content visibility online.
• PR professionals managing online media relations and coverage.
• Entrepreneurs growing visibility through content and advertising.
• Anyone curious about news visibility and digital advertising strategy.

Career Path

• Digital Content Editor – £31,000 average per year
• SEO Copywriter – £30,500 average per year
• PPC Campaign Manager – £36,000 average per year
• Digital Marketing Executive – £29,000 average per year
• Online News Reporter – £28,500 average per year
• Advertising Account Planner – £35,500 average per year