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Online Optimisation: at the Intersection of UX and Analytics

Bunnyfoot

Thursday, 29 January 2015 from 18:15 to 19:30 (GMT)

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About the talk

There are several essential ingredients required for running a successful conversion rate optimisation programme. A recent Econsultancy research reveals that using multiple methods to optimise your digital assets is highly correlated with increases in conversions and sales

In this month’s Bunnytalk, Michael Feiner, Director at analytics and optimisation consultancy AEP Convert, will explain: 

  • what makes a great online optimisation programme (clue: A/B testing is not enough); 
  • who should be in your optimisation team (clue: an analyst and UX designer are essential); and 
  • how analytics and UX interact to improve online conversions.

 

About the speaker

Michael Feiner is the founder and director of digital analytics and optimistion consultancy AEP Convert and his web analytics career goes back to 2001.

He has worked for Nedstat (now part of comScore), Nielsen Online and analytics consultancy Logan Tod (now part of PWC) before setting up AEP Convert in 2007.

In the past seven years Michael has worked with many well known brands including Royal Bank of Scotland, Vodafone, Chelsea FC, More Than, Virgin Money, Travelodge, Selfridges, Kitbag and Lakeland.

Do you have questions about Online Optimisation: at the Intersection of UX and Analytics? Contact Bunnyfoot

When & Where


Bunnyfoot London
54 St John's Square
EC1V 4JL London
United Kingdom

Thursday, 29 January 2015 from 18:15 to 19:30 (GMT)


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Organiser

Bunnyfoot

Since 1999 the UK’s leading UX consultancy. We are psychologists, researchers, interaction designers, usability & customer experience specialists. We cover web, software, mobile, print, service design and more

Contact: jo@bunnyfoot.com or call
07946 250 088

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