Online Shops - From Concept to Reality
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Online Shops - From Concept to Reality

Online Shops - From Concept to Reality

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Creswell Crags Museum & Heritage Centre

Crags Road

Holbeck, United Kingdom

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Is your museum thinking about setting up an online shop?

Or considering selling prints and other merchandise through a third party website?

 This workshop will ask…

-Whether an online museum shop can make a profit

-How online shops work alongside physical shops

-What sells well online – and what doesn’t

-How long it takes – and what skills are needed to:

  • set up the shop
  • develop and maintain stock
  • promote the shop
  • convert visitors to customers
  • prepare and despatch orders
  • keep records
  • etc.


-Whether/when it’s worth outsourcing

-Where you can find out more

-How you can get started.


You’ll hear about…

-‘Inspired Collections Retailing’ – a collaborative Arts Council funded project in which six museums in Derbyshire are investigating the option of establishing a joint online shop

-Low cost DIY solutions such as Shopify – as used by Derby Museums

-External print on demand services

… and there will be plenty of time for questions and answers.

Aimed at museums who are thinking seriously about online trading – alone or with others – this workshop follows on from an introductory E-Commerce workshop run by MDEM in November 2015.

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Date and Time
Location

Creswell Crags Museum & Heritage Centre

Crags Road

Holbeck, United Kingdom

View Map

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