The 8th workshop in this years Open Accelerator is focused on creating leads for your business

The final format is to be confirmed but the workshop should cover the following:

Andy will present different marketing options a company can use to reach customers – from Google Ad words to sponsorship

He will introduce a methodology to help you decide what are the best customer ‘touch points’ for you

He will help you understand what stimulus or messages you will need to gain attention

You will have a chance to start mapping out your best choices on templates provided

At the end of the session you will have written your own initial plan - and have the tools and understanding to develop it in your own time. You can also receive further support to develop or review the plan, from SiSo, at a later date.

Eligibility:

Workshops are open to SMEs and Sole Traders located in Dorset - and who have not previously received 12 hours of support or a grant from Silicon South, Dorset Growth Hub, The Arts Development Company, Outset, Getset or Dormen. If you are unsure if you have received support, please contact us before completing your application.

The workshops are free to attend – thanks to funding from the European Regional Development Fund.

About the Open Accelerator

SiSo's "Open Accelerator Programme" returns for it's fourth series!

The Open Accelerator delivers 10 workshops over 10 weeks to help startups, scale ups or businesses launching new products consider every angle of their new venture.

Each workshop explores a vital aspect of planning, building and launching a product or service. We explain the scope, the aims and the rules of each topic and show you how you apply them to your business. We’ll give you tools and templates to follow to make it as simple as possible to give your launch the best chance of success.

The complete course makes essential learning for any startup, but it’s called an ‘Open’ accelerator as you’re free to drop into any of the workshops as you think apply to you most, also we'll provide 1-2-1 advice from business experts and entrepreneurs for those companies joining the whole programme. This includes:

• Create a business plan that’s robust, realistic and takes into account all the angles
• Value Proposition – Understand what motivates customers to buy your product – psychology of your customer
• Create a product your buyers can’t resist – Blue Ocean Strategies
• Do the Research – Turning assumptions into facts
• Launch and then what? Building a Minimum Viable Product and project planning for the year ahead – set things up properly to keep on top
• Return on investment. It’s really hard. Here’s how to plan for it
• Branding – How to make a lasting impression
• Creating a lead-generating marketing strategy
• Sales – Targets, leads and conversions
• Get noticed! – PR, social media and networking

View our full workshop schedule here.