Financial Services brands may not be the most present on social media platforms, but the sector is certainly experiencing its fair share of disruption, courtesy of the forces of connected technology. The golden age of Fintech has given rise to new platforms, enabling new forms of banking, saving, lending, trading and investment.
In some cases this trend is explicitly social (as in the case of peer-to-peer). Other services simply offer previously unthinkable or unaffordable access to FS intelligence. Either way, the sector is as subject to the new expectations of more empowered customers as any other.
In this session True convenes a panel of FS experts to debate the implications of social and digital media on their business and this thriving, challenging sector. We will hear from people inside the establishment, as well as innovators attempting to disrupt it. If you’d like to be included in what will be a select audience, for what promises to be a fascinating discussion, register your interest here.
This session is aimed at senior leaders.
The session will be facilitated by James Caig, Head of Strategy, True
James has spent the last six years leading strategy teams in media, creative and digital agencies. He has helped public and private sector clients such as EE, Public Health England, Lloyds Bank, Kellogg’s and DfE Teacher Recruitment. He has experience in media, advertising, digital, and currently sits on the IPA Strategy Group and the APG committee.