Opening the First Door: Build a Brand That Opens Opportunities

Opening the First Door: Build a Brand That Opens Opportunities

By NatWest Accelerator
Online event

Overview

Your brand is your first impression.

Learn how to craft a professional presence that attracts advisors, builds credibility, and opens doors.


What You’ll Learn:

How to optimise your LinkedIn and social media presence

Strategies for building a strategic board of advisors

Live exercises to shape your digital first impression

Homework: AI-powered outreach to your dream mentors


Is there any pre-event work?

No pre-event work is required. Just bring your enthusiasm to learn!


Emily Ford - Head of Startups for Google Cloud in the UK and Ireland

Emily Ford is a Sales professional with over 25 years of B2B selling experience across diverse sectors, including Public Sector, Large Enterprise, and Startups. This diverse background has cultivated her mastery of multiple sales disciplines, which Emily has used to create her own ethos for success.


As the current Head of Startups for Google Cloud in the UK and Ireland, Emily's primary focus is empowering startups with access to market-leading AI and Cloud technology, leveraging her adaptable skills to support early startups at massive scale. Outside of her core role, Emily is a Coach and Sales Advisor. She is passionate about collaborating with founders and startups to identify pathways to sustainable growth and success.


DISCLAIMER

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained herein.

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Category: Business, Other

Good to know

Highlights

  • 1 hour
  • Online

Location

Online event

Agenda

The Power of Brand

● The Power of a Professional Brand: Why your personal brand is your most important asset in sales, and how it directly impacts your ability to get a response. ● Optimizing Your LinkedIn Presence: ○ Crafting a headline that speaks to your target audience. ○ Writing a compelling summary that highlights your value proposition, not just your job title. ○ Sharing relevant content and engaging with industry conversations to build authority. ● Leveraging Other Social Media Platforms: Twitter/Insta or industry-specific forums where your audience is active. ● Interactive Exercise: Live polling the audience throughout to guide the talk track

The Right Advisors

● The Mentorship Multiplier: How to find and engage with experienced advisors and mentors in your niche. ● Strategic Board of Advisors: Identifying and approaching individuals who can provide valuable insights, open doors, and lend credibility to your startup. ● Homework: Use AI to create & send personalized outreach strategy to your top 5 ‘dream’ mentors & advisors

Organised by

NatWest Accelerator

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Hosting

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Free
Mar 18 · 04:00 PDT