Multiple dates

Optimise Email Senging with SendGrid

Master the essentials of efficient email delivery and campaign management using SendGrid.

By Training Station

Location

Online

Refund Policy

Refunds up to 7 days before event

About this event

Master SendGrid basics and advanced tactics to optimise email delivery and boost engagement effectively.

Course Overview:
Discover how to harness SendGrid’s powerful email platform to improve your email delivery success and audience engagement. This course guides you through the essentials, from basic setup to advanced optimisation techniques, ensuring your messages land exactly where they should — the inbox.

Whether you’re a marketing professional or developer, this course balances practical knowledge and strategic insights to help you craft emails that connect and convert. With a focus on optimisation, you’ll learn to fine-tune your email campaigns and improve your communication impact efficiently.

Learning Outcomes:

Understand the fundamentals of SendGrid’s email sending platform.
Configure basic settings for effective email delivery and tracking.
Apply advanced techniques to enhance email performance and reach.
Analyse email metrics to refine future campaigns with precision.
Troubleshoot common delivery issues and improve sender reputation.
Integrate SendGrid features seamlessly into existing marketing workflows.

Course Curriculum:

Basic
Advanced

Who is this Course For:

Marketers seeking to improve email campaign delivery rates.
Developers aiming to integrate SendGrid with web applications.
Small business owners managing their own email communications.
Customer engagement professionals wanting data-driven email tactics.
Digital strategists focused on improving email marketing ROI.
Freelancers offering email marketing services to clients.
Communications managers handling bulk email distributions.
Anyone interested in mastering email optimisation with SendGrid.

Career Path:

Email Marketing Specialist – £28,000 to £38,000 per year
Digital Marketing Executive – £25,000 to £35,000 per year
Marketing Automation Specialist – £30,000 to £42,000 per year
Customer Engagement Analyst – £27,000 to £37,000 per year
Web Developer with Email Focus – £30,000 to £45,000 per year
CRM Manager – £32,000 to £46,000 per year

Frequently asked questions

Why use SendGrid instead of SMTP?

SendGrid offers advanced features like scalable cloud infrastructure, better deliverability, detailed analytics, and easier email management compared to standard SMTP servers.

Does SendGrid have good deliverability?

Yes, SendGrid is known for high deliverability rates due to its strong reputation, IP warming, and compliance with email best practices.

What is SendGrid and why is it used?

SendGrid is a cloud-based email service that helps businesses send transactional and marketing emails reliably and at scale.

How to improve email delivery rate?

Use verified sender domains and authentication (SPF, DKIM, DMARC). Maintain a clean and engaged email list. Avoid spammy content and excessive links. Monitor bounce and complaint rates. Warm up new IP addresses gradually.

Organized by

Training Station

Training Station is a dynamic online learning platform dedicated to providing an immersive and personalized educational experience. We offer lifetime access to engaging video lessons, tailored learning paths, and gamification features to keep you motivated and on track toward achieving your goals. Our team of skilled instructors, industry experts with years of hands-on experience, delivers high-quality lessons that blend theory with practical insights.

Explore our comprehensive resource library, filled with eBooks, articles, and research papers, to deepen your understanding and expand your knowledge. Powered by state-of-the-art infrastructure, our platform offers the latest technology to ensure a smooth and interactive learning journey.

To recognize your hard work and commitment, every completed course is rewarded with a PDF certificate, showcasing your achievement. At Training Station, we believe in making education not only effective but also rewarding and enjoyable.

From £8.00