Optimise Email Senging with SendGrid
Master the essentials of efficient email delivery and campaign management using SendGrid.
Location
Online
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- Online
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About this event
Master SendGrid basics and advanced tactics to optimise email delivery and boost engagement effectively.
Course Overview:
Discover how to harness SendGrid’s powerful email platform to improve your email delivery success and audience engagement. This course guides you through the essentials, from basic setup to advanced optimisation techniques, ensuring your messages land exactly where they should — the inbox.
Whether you’re a marketing professional or developer, this course balances practical knowledge and strategic insights to help you craft emails that connect and convert. With a focus on optimisation, you’ll learn to fine-tune your email campaigns and improve your communication impact efficiently.
Learning Outcomes:
- Understand the fundamentals of SendGrid’s email sending platform.
- Configure basic settings for effective email delivery and tracking.
- Apply advanced techniques to enhance email performance and reach.
- Analyse email metrics to refine future campaigns with precision.
- Troubleshoot common delivery issues and improve sender reputation.
- Integrate SendGrid features seamlessly into existing marketing workflows.
Course Curriculum:
- Basic
- Advanced
Who is this Course For:
- Marketers seeking to improve email campaign delivery rates.
- Developers aiming to integrate SendGrid with web applications.
- Small business owners managing their own email communications.
- Customer engagement professionals wanting data-driven email tactics.
- Digital strategists focused on improving email marketing ROI.
- Freelancers offering email marketing services to clients.
- Communications managers handling bulk email distributions.
- Anyone interested in mastering email optimisation with SendGrid.
Career Path:
- Email Marketing Specialist – £28,000 to £38,000 per year
- Digital Marketing Executive – £25,000 to £35,000 per year
- Marketing Automation Specialist – £30,000 to £42,000 per year
- Customer Engagement Analyst – £27,000 to £37,000 per year
- Web Developer with Email Focus – £30,000 to £45,000 per year
- CRM Manager – £32,000 to £46,000 per year
Frequently asked questions
SendGrid offers advanced features like scalable cloud infrastructure, better deliverability, detailed analytics, and easier email management compared to standard SMTP servers.
Yes, SendGrid is known for high deliverability rates due to its strong reputation, IP warming, and compliance with email best practices.
SendGrid is a cloud-based email service that helps businesses send transactional and marketing emails reliably and at scale.
Use verified sender domains and authentication (SPF, DKIM, DMARC). Maintain a clean and engaged email list. Avoid spammy content and excessive links. Monitor bounce and complaint rates. Warm up new IP addresses gradually.
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