How To Optimise Your LinkedIn Profile and Build Your Brand in 2025
If your LinkedIn profile feels like a digital CV rather than a personal brand, this is the session for you.
This course will help you optimise your profile and presence so you’re seen by the right people, for the right reasons. The session, facilitated by Pru Bond from Wagada Digital, is aimed at professionals and businesses who already use LinkedIn and want to enhance their profile, content, and engagement.
You’ll learn practical tips you can implement to build trust, grow your network and get noticed.
Course content will include:
• How to create a standout LinkedIn profile that reflects your personal brand• Tips for writing a headline and summary that get you found in search• How to use the Featured section to showcase your work• Simple ways to grow and engage your LinkedIn network• How to increase credibility through endorsements and recommendations• Content tips: What to post (and when), and how to drive more engagement• Quick wins to boost visibility in LinkedIn’s algorithm• How to become an active part of your LinkedIn community• Bonus tips for contributing to LinkedIn collaborative articles
Q&A session included — bring your questions!
Tickets are free* for Cheltenham BID levy paying businesses and a £20 charitable donation for non-levy paying businesses. With a maximum allocation of 2 tickets per business.
*While these tickets are free to attendees, please be aware that each one represents a real cost to the BID. We kindly ask that if you reserve a ticket, you honour your commitment to attend. No-shows prevent other businesses from taking advantage of the opportunity. Due to a high number of non-attendances at previous events, failure to cancel your ticket with at least 48 hours’ notice may result in restrictions on your ability to register for future events. We appreciate your understanding and cooperation in helping us deliver successful events for everyone.
