Optimising your WordPress Site for Success (Level 3)

Your website is up and running, so what next?

This 2 hour session looks at driving traffic to your website, taking payment and looks at advertising and lead generation techniques.

Your training session will include:

• Search Engine Optimisation Overview
• Google AdWords in a Nutshell
• Conversions, Goals, Funnels & Events
• WordPress Jigoshop and WooCommerce Basics
• Landing & Squeeze Pages
• Banner Advertising Techniques
• Affiliate Marketing Basics
• Taking Payment Online (including PCI/DSS compliance)
• Measuring Success

Who should attend:

This course is aimed at those looking to build a website, looking to start optimising their website, or those looking to gain an introduction to Digital Marketing.

The session is a natural follow on from Introduction to WordPress (Level 1), Planning and Creating your WordPress Website (Level 2) or Google SEO Essentials (Level 1).

Course Objective:

At the end of the course, you will have a good understanding of traffic and lead generation techniques for modern websites.

Other Useful Courses:

• Introduction to WordPress (Level 1)
• Planning and Creating your WordPress Website (Level 2)
• Google SEO Essentials (Level 1)
• Google Analytics Essentials (Level 1)