Optimizing Email Delivery with SendGrid Mastery

Master email delivery success with SendGrid. Learn everything to improve open rates, inbox reach and sender reputation—without overcomplication.

Overview

Email marketing is only as effective as your ability to land in the inbox. Optimising Email Delivery with SendGrid Mastery takes you through every critical element of email deliverability, sender reputation, and smart configuration using SendGrid. Whether you're sending newsletters, transactional emails or high-volume campaigns, this course helps ensure your messages reach your audience—not their spam folder.

This content is designed for those who want better results with less guesswork. From setting up dedicated IPs and domains to understanding feedback loops, email headers and authentication, you'll be guided through SendGrid's features with clear purpose. Expect insights that go beyond the surface, so your campaigns aren't just delivered—they're seen and clicked.

Learning Outcomes

• Understand core elements affecting email deliverability with SendGrid tools
• Learn how to configure DNS settings for sender reputation health
• Interpret SendGrid metrics for better decision-making and improvement
• Create email content that avoids spam triggers and low engagement
• Manage sender authentication to reduce bounce rates and blocking
• Monitor and maintain sending domain reputation over time

Who is this Course For

• Digital marketers looking to increase email open and click rates
• E-commerce operators sending order updates and promo campaigns
• SaaS teams managing transactional and user-triggered emails
• Startups running subscriber newsletters or onboarding sequences
• CRM specialists aiming to improve deliverability and engagement
• Email developers needing to troubleshoot delivery and spam issues
• Content managers responsible for email communications or campaigns
• Tech-savvy founders who use SendGrid for customer communication

Career Path

• Email Marketing Specialist – £32,000 average salary in the UK
• CRM Executive – £30,500 average salary in the UK
• Marketing Automation Manager – £42,000 average salary in the UK
• Deliverability Consultant – £45,000 average salary in the UK
• Digital Communications Analyst – £35,000 average salary in the UK
• Technical Email Developer – £38,000 average salary in the UK