Optimizing Google Ads Spend for Maximum Traffic

Master Google Ads budgeting to boost website visits and reduce wasted spend.

Overview:
Navigating Google Ads can be a maze of bids, keywords, and budget traps. This course guides you through smart strategies to stretch every penny, ensuring your ads attract the right clicks without draining your wallet. From understanding basic settings to diving deep into advanced optimisation techniques, you’ll gain a clear vision on how to channel your advertising spend effectively.

Whether you’re a marketer looking to sharpen your digital skills or a business owner keen to increase online traffic, this course offers a structured path to better results. Learn to analyse campaigns, tweak bids, and harness Google’s tools to deliver traffic that truly matters.

Learning Outcomes:

• Understand fundamental concepts behind Google Ads budgeting strategies.
• Analyse ad performance data to improve traffic quality efficiently.
• Identify cost-saving opportunities without sacrificing campaign reach.
• Implement advanced bid adjustments to maximise ad visibility.
• Design campaigns that focus on high-intent user engagement.
• Evaluate Google Ads tools for optimising spend allocation.

Course Curriculum:

• Basic
• Advanced

Who is this Course For?

• Digital marketers aiming to optimise advertising budgets effectively.
• Small business owners wanting to increase online traffic affordably.
• Marketing professionals seeking advanced Google Ads insights.
• Entrepreneurs managing their own advertising campaigns.
• Freelancers offering Google Ads management services.
• Content creators interested in boosting audience reach.
• Analysts tasked with improving paid campaign performance.
• Anyone curious about making Google Ads spend more efficient.

Career Path:

• Digital Marketing Executive – £28,000 per year
• PPC Specialist – £30,000 per year
• SEM Analyst – £32,000 per year
• Paid Media Manager – £40,000 per year
• Advertising Consultant – £38,000 per year
• Online Marketing Strategist – £35,000 per year