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Oracle Marketing Cloud: Diminishing Data Silos Seminar
Thu 14 April 2016, 08:30 – 13:00 Gulf Standard Time United Arab Emirates Time
Oracle Marketing Cloud would like to invite you to an exclusive breakfast event, Diminishing Data Silos, at Burj Al Arab on Thursday April 14th from 8.30am until 11.45am.
These days many companies struggle to personalize the customer journey when they have lots of different, internal departments collecting customer data across many customer interactions. When data is spread across so many business systems, it’s hard for marketers to have a 360 degree view of customer interactions, which in turn makes the customer experience much more challenging. This can lead to fewer conversions, higher churn, and lower revenue, with some companies ignoring up to 90% of customer data because it’s hidden in separate silos! Learning how to use and access this data so that you send the right messages with the right offers and content at the right time is key to a successful personalized customer journey.
Meet the experts who will share insights and best practices on diminishing these silos and embracing data in a modern marketing world.
08.30am – 09.30am Breakfast and Networking
09.30am – 09.45am Welcome Address - Alex Abbott, Sales Director for ECEMEA, Oracle Marketing Cloud
Bio: Alex is currently Sales Director at Oracle Marketing Cloud, ECEMEA. In his role he is responsible for driving evangelism for marketing automation and helping marketers to identify the value of bridging the gap between IT, marketing strategy and execution
09.45am – 10.15am Using Technology to Unlock the Value Hidden in your Data - Gopesh Raichura, Evangelist, Oracle Marketing Cloud.
Bio: Truly passionate about all things digital, Gopesh Raichura has 13 years applied digital experience working with innovative Ad Networks, ADTECH and MARTECH vendors spanning Analytics, Display, Mobile, Affiliate, Loyalty, eCommerce, and eCRM solutions.
With a comprehensive understanding of the Digital Ecosystem related to Advertising Technology, Big Data and Creative, Gopesh applies a pragmatic approach in helping clients to successfully navigate this space.
10.15am – 10.45am MoneySuperMarket Achieves an Immediate Increase in Revenue by Introducing a Data Management Platform - Customer Case Study
10.45am – 11.00am Break
11.00am – 11.30am What's Next and Where do I Start? Guidelines for Data Management Platforms Selection and Implementation - Gopesh Raichura, Data Evangelist, Oracle Marketing Cloud
11.30am – 11.45am Q&A
11:45 - 13:00 One to One Consultations