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The Prince's Trust Wolfson Centre

15 Carlton Court

Glasgow Metropolitan Area

G5 9JP

United Kingdom

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WORKSHOP SIX - Brand Builder


Join us from 5:30pm in The Princes Trusts's Wolfson Centre for week six of the Orbit 2017 Programme. You'll be joined by around 30 teenage entrepreneurs, teachers, and entrepreneurs whom act as supporting business mentors.

In this sixth workshop we will discuss branding and the importance of it. We will review strategies for building memorable and relevant brands that stand out in the age of the internet.

Specificallly, we look at:

- The history of branding;

- The principles of branding;

- Brand communications and touchpoint marketing;

- How to measure the worth of a brand and what it should consist of;


This 30 minute workshop is a core element of the Orbit Programme and is aimed at our teenage cohort. However, content from the workshops are universally applicable, and each workshop is protected by copyright... so you won't find the content elsewhere.





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The Prince's Trust Wolfson Centre

15 Carlton Court

Glasgow Metropolitan Area

G5 9JP

United Kingdom

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