Master grassroots SEO strategies to grow on Google & YouTube. Learn techniques that work—without fluff or jargon.
Overview:
Search engines reward clarity, consistency, and relevance. Organic SEO Strategies for Google and YouTube – Grassroots teaches you how to play the game properly—without spending on ads or relying on trends. Whether you’re aiming to grow a blog, business site, or YouTube channel, this course lays down the groundwork that still works, even as algorithms evolve. You'll learn to optimise with intent, write with purpose, and rank with confidence.
Designed for learners who appreciate honest, time-tested methods, this course covers everything from keyword mapping to content clustering, on-page tricks to off-page basics, and how Google and YouTube ‘read’ your content differently. We cut through the noise and focus on what truly moves the SEO needle—no nonsense, just know-how.
Learning Outcomes:
- Understand core differences between Google and YouTube search intent
- Build keyword strategies that support long-term content visibility
- Identify what content earns backlinks and how to structure it
- Write meta tags that Google respects and users want to click
- Analyse SEO data to guide future decisions confidently
- Optimise YouTube videos for visibility without sounding robotic
Who is this Course For
- Anyone serious about growing traffic without paid advertising
- Beginners confused by SEO jargon and fast-changing advice
- Bloggers looking to increase organic search visibility
- YouTubers wanting long-term search-driven views
- Small business owners learning to manage content strategy
- Freelance marketers improving their client deliverables
- Content creators building search-resilient digital assets
- SEO interns or juniors wanting to build a solid foundation
Career Path
- SEO Executive – £24,000 to £30,000 per year
- Content Marketing Specialist – £28,000 to £35,000 per year
- YouTube Content Manager – £32,000 to £40,000 per year
- SEO Copywriter – £25,000 to £32,000 per year
- Digital Marketing Manager – £38,000 to £50,000 per year
- Search Analyst – £30,000 to £42,000 per year
