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Original Thinking Webinar with Timothy Devinney

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Ethical Vanities: The Promise and Pitfalls of Social Responsibility

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Our Original Thinking webinar series showcases some of the world-leading research from colleagues at Alliance MBS.

The belief that corporations have social charter to operate goes back many decades. This has, for better or worse, been encapsulated in more recent discussions of the social responsibility of corporations and can be seen operationalised in the environmental and social positioning of companies. However, despite the promise of corporate social responsibility (CSR) the evidence that it ‘matters’ materially is open to question.

In this talk, Timothy Devinney, Professor of International Business at Alliance MBS, goes over 20 years of his own work on the topic and addresses the question of whether we can have CSR without other forms of social responsibility that are reflected in the behaviour of consumers, investors, managers, and employees.

He takes this a step further by also addressing the question of whether our failure to deal with larger social issues, such as climate change, are really a failure of Individual Social Responsibility.

The webinar will be facilitated by Professor Giana Echkhardt, Professor of Marketing at King's College London.

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