Out and About: Developing audiences for Outdoor Arts

Out and About: Developing audiences for the Outdoor Arts

Monday 27 April 2015

Registration 10:30am

Start 11:ooam, Finish 4:30pm

Join us for a stimulating day of workshops and discussions about the national findings on audiences for outdoor arts. You will hear from expert speakers, discuss your ideas and come away from the day with practical ways to improve your working.

You will learn about key themes emerging from the year two findings from Audience Finder’s outdoor arts cluster. Then take part in a series of practical workshop sessions aimed to help you measure and demonstrate your impact and communicate with your audiences

Preview of workshop sessions:

Introduction to Economic Impact
Delivered by Alex Homfray from BOP
Aimed at helping organisations to understand the reasons for undertaking economic impact research, Alex will take you through the theory, current methodologies, challenges and success factors, using real examples.

Measurement social impact
Delivered by Anne Torreggiani – Executive Director, and Helen Mark – Research Manager from The Audience Agency
This session will look at the ways in which Outdoor Arts impacts the social well-being of the people taking part and how that can positively affect their communities. Join this session to find out how Outdoor Arts can contribute to local agendas, how you quantify social impact, and find out what social return on investment is.

Communicating to the outdoor arts experience
Delivered by Penny Mills – Area Director for London from The Audience Agency
During this session you will be able to discuss what the actual marketing and communications implications are given the results from the research. Using real life examples, you will discuss practical ways of moving from transactional marketing to relationship marketing.

Lunch and refreshments will be provided.

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